Kit Advertising

The FA has created a practical guide which we hope will provide clubs with the ability to understand and apply the formal regulations in relation to advertising on the clothing of payers, club and match officials.

This guide can be downloaded from the documents below. It includes imagery depicting how the regulations should be followed in order that clubs interpret and apply them correctly.

In addition, in order to help clubs maximise the space for advertising and sponsors, we have included practical examples of how The FA would measure sponsors advertising on football shirts.

These regulations are extracted from pages of The FA Handbook. For any further clarification on the contents of this publication or matters relating to it, please contact Angela Taggart, FA Governance Department, 0207 745 4768,

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